The Complete Guide to Digital Graphic Design
Here is the complete guide to the principles and practices of digital graphic design in the new century, particularly in designing for the World Wide Web! The Complete Guide to Digital Graphic Design takes a look at all the major areas in which design is applied-such as packaging, signage, advertising, exhibition and display systems, corporate identity, multimedia, etc.-and demonstrates, step by step, all the proven methods and tested techniques digital designers use to achieve a vast array of dramatic effects. Readers will discover the capabilities of a range of graphic design hardware and software (both for Mac and PC); will explore the unique design considerations as well as master the planning and production stages for a range of 2D and 3D graphic presentations; and much more. Dozens of real-life case histories are included, as well as a glossary of terms and detailed listings of helpful websites. This valuable guide is destined to be the ultimate reference for design students as well as experienced designers who want to further develop their traditional skills within the new technology.
very good book for (starting) graphic designers!!! A review of the fast changing world of graphic design, this guide should be essential reading for anyone involved in the graphics industry. Its succinct but comprehensive coverage of a multitude of technical issues confronting today's graphic designers, coupled with examples of graphics from around the world, makes it ideal for those already employed in graphics who feel the need to improve their technical and theoretical skills, as well as students. Starting with a showcase of some of the best practitioners in the fields of print, exhibition design, advertising, signange, packaging, multimedia and the web, this handbook also provides detailed information on designs basics such as type, colour and images
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